Big paper rolls never end! Italian Supreme Court clarifies conditions of secondary meaning defence

By Giannino, M.

Reversing the judgments of the two lower courts, the Italian Court of Cassation found that: (i) a trade mark affixed to toilet and kitchen paper rolls, which ab initio lacked distinctiveness because it consisted of descriptive words, had subsequently acquired a distinctive character through use, and (ii) proof of acquired …read more

Source:: Journal of Intellectual Property Law & Practice