EU Commission prohibits brand owners from preventing use of their trade marks for online advertising services by members of selective distribution networks

By Giannino M.

Abstract

European Commission, decision of 17 December 2018, Case AT.40428-GuessOnline advertising restrictions within a selective distribution network, by which the supplier prevents the resellers admitted to the network from bidding on their marks and brand names as keywords for online advertising services, constitutes a hardcore competition restraint by object contrary to …read more

Source:: Journal of Intellectual Property Law & Practice