Is a 3D shape in the form of a 'Kit Kat' chocolate bar registrable as a trade mark?

By Harris, P. A., Woolhouse, K.

The Advocate General confirmed that, to be registrable, a trade mark must have a distinctive character (whether inherently or through use), and which could function as a guarantee of commercial origin. He also advised that a shape was not registrable if it contained a mixture of features either (i) resulting …read more

Source:: Journal of Intellectual Property Law & Practice