Louis Vuitton's chequerboard: iconic, not distinctive

By Giannino, M.

Upholding the decisions of the Office for Harmonisation in the Internal Market (OHIM), the General Court held that two famous chequerboard patterns designed by Louis Vuitton were unsuitable for registration as Community trade marks (CTMs) for lack of distinctiveness; Louis Vuitton provided insufficient evidence that the claimed marks had acquired …read more

Source:: Journal of Intellectual Property Law & Practice