No Alphabet Song: acronyms, letter sequences and the likelihood of confusion

By Clark, B.

The Court of Justice of the European Union (CJEU) has provided guidance on how to assess likelihood of confusion with regard to acronyms included in potentially descriptive composite trade marks, and confirmed that the guidance provided in Medion (C-120/04, EU:C:2005:594) is applicable.

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Source:: Journal of Intellectual Property Law & Practice