Putting a face to the game: the intellectual property implications of using celebrity likenesses in videogames

By Lee Y.

The author
  • Yin Harn Lee is a Lecturer in Law at the University of Sheffield.
This article
  • Licensing deals between videogame developers and celebrities for the use of the latter’s likenesses in the former’s products are becoming increasingly frequent. These are activities that would be governed by the law relating to the ‘right …read more

    Source:: Journal of Intellectual Property Law & Practice