‘Strong’ trade marks, ‘strong’ brands: what do we mean?

By Wilkof N. When we refer to a ‘strong’ trade mark, or a ‘strong’ brand, what do we mean? Given the ease with which both practitioners and academics use the term ‘strong’ as they glide between trade marks and brands, the question is not trivial. There is a long tradition of interpretation regarding …read more

Source:: Journal of Intellectual Property Law & Practice