Supermac’s great Big Mac attack: even world-famous brands need to prove use

By Meale D.

Abstract

Supermac’s v McDonald’s, EUIPO Cancellation Division 14788C (11 January 2019) McDonald’s broad trade mark portfolio includes an EU trade mark registration for its world-famous BIG MAC brand. A rival, Supermac’s, challenged the registration for non-use across its full specification covering a variety of foodstuffs and associated services. Although it might …read more

Source:: Journal of Intellectual Property Law & Practice