The use of first names and surnames for cosmetic products: a complex relationship?

By Barazza, S.

The General Court examined the use of trade marks consisting of (Italian) first names or a combination of first names and surnames for cosmetic products, providing an in-depth overview of the average consumer’s perception of such signs, of the distinctiveness of each of their elements, including the relationship with figurative …read more

Source:: Journal of Intellectual Property Law & Practice