US Court of Appeals clarifies standard for trade mark genericide and affirms that GOOGLE trade mark is not generic

By Ekaratne S.

Abstract

Elliott v Google, Inc, 856 F3d 1225 (9th Cir 2017)The US Court of Appeals for the Ninth Circuit has affirmed that the GOOGLE trade mark is not generic because, although ‘google’ is used as a verb, the plaintiffs had not sufficiently established that ‘google’ is used as a term for …read more

Source:: Journal of Intellectual Property Law & Practice